NIKE HYPERVENOM CONEPT STORE
MONO football Store Concept for the Nike Hypervenom subbrand. Designed in completely freefly style.
Please check the detailed renderings and a story behind.
The entire design was built on combination of hexagon shapes, contrast inclusion of brand orange color and using of the rope.
A lot of rope.
The final image was reached using the highlighted suspended polygonal shaped frame and lighting words made from neon tubes.
BRIEF DESCRIPTION of the IDEA
The central element of the store is somekind of a proving ground for the soccer equipement that Nike provides. So that is a corridor covered with the glass all around. In the end of that corridor there is a goal. So the visiter can try each model of the soccer shoes and cick the brand new Nike ball into this goal.
The MAIN CORRIDOR with the GOAL at the End and the glowing floor.
as you can easily recognise - that's only the rendering of absolutely conceptual store without any reference to a real world, to some location or the exact products that could be displayed.
It's just a vision how could it be when the absolute freedom is given to a designer and what happens when u do not think about the budget and techincal requirements.
The main goal that I think i've reached was to create a unique atmosphere that makes the feeling of "underground style" event with the soccer topic.
